BENRUS Watch Model DM21 17 Jewels Swiss Made Vintage Wristwatch
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Product Details
BENRUS Watch Company -
Founded in New York City in 1921, The Benrus Watch Company is a former American watchmaker founded by three Romanian immigrants: Benjamin Lazrus, his brother Ralph Lazrus, and their friend, Jacques Reymond. The company was named by combining the first names of Benjamin Lazrus and Reymond.
In the early years, the company focused on manufacturing precision timepieces for the military and aviation industries. During World War II, Benrus became a major supplier of watches to the U.S. military and produced over one million timepieces for soldiers and aviators.
After the war, Benrus shifted its focus to the civilian market and became one of the leading watch brands in the United States. With their innovative designs, Benrus watches were popular with both men and women.
In the 1950s and 1960s, with the introduction of several iconic watch models, also a period of great success and innovation, Benrus Watch Company was at the height of its success and was one of the leading watch brands in the United States.
BENRUS Wristwatch Model DM21 Swiss Made
This timepiece is a vintage Benrus wristwatch, model DM21 and dated from the late 1950s.
Signed “Benrus Watch Co. INC” and model DM21, it is a manual wind watch powered by a caliber ETA 1281, 17 jewels movement, sub-second hand, unadjusted, Swiss made.
It is cased in a 25.5x26.5mm rectangle-shaped case with fancy lug design, all in 10K yellow rolled gold plate.
It still has the original champagne color dial (in very good condition) with gold applied Arabic Numerals and hour markers, bold minute track and gold matching hands. The sub-second is located at 6 o’clock. The dial is also signed with the Benrus name.
This watch comes on a new-old -stock brown Genuine Lizard Made in Italy two-piece strap. Also, it comes in an original Benrus display box and Guarantee Card.
This is an attractive vintage Benrus wristwatch, it runs and keeps great time. It would be a great addition to any watch collection.
Thank you for looking! Please feel free to contact us with any questions or respectful offers.
Measurements (mm): Case diameter 25.6 x 26.6 Case with Crown 27.3 Case Lug to Lug 39.4 Case Thickness 11.2 Lug Width 16 Band Width 16
Vintage watches are traditionally smaller than today's watches. Men’s watches typically measure between 29-36mm wide (some larger, some smaller) excluding the crown. In the listing details we typically try to do our best to list all pertinent dimensions of a watch. If you don't see it, or we failed to do so, please reach out to us. Women’s watches from the 1900s-1970s were also much smaller than today's offerings. Please also feel free to ask any questions you have pertaining to size.
We prefer to shoot photographs outside when weather is permitting. However, when we shoot indoors, please be aware that we shoot our photographs inside of lightboxes that are lit with 360 LED bulbs. This indeed magnifies any flaws. Usually, they are much less obvious to the naked eye. Having said that, we never photoshop any of our photography, remove blemishes, etc. We adjust lighting when necessary, but what you see is what you are getting, and we take pride in that.
The condition is pre-owned.
The item may have some signs of cosmetic wear but is fully operational and functions as intended. Please review the photos and feel free to ask any questions you may have. It will be carefully packed.
